Online Marketing Blog

SEO Changing Constantly With Google

There is always a lot of talk about SEO dos and do nots such as make your content search engine friendly, provide relative content that interests the readers, obey the rules and use aboveboard techniques. All this is good advice but the content that visitors do not see is when an SEO expert can help a site avoid some serious mistakes by making every component search engine friendly and keyword rich.

While visitors see one thing on your site, it is full of colors with plenty of contrast with navigation that makes it easy for a visitor to find what they are searching for; search engine robots are in effect colorblind. They see the bare bones of a website and if the site is not arranged to be search engine friendly with proper directions for the robots as well as invisible road signs, then part of the SEO job is undone.

Although for a time Google said it was not pulling descriptions or keywords from Meta tags, it is now according to “test pages” being put up all over the net. According to the results they are displaying Google is now using Meta data for search engine relevancy. Test pages by SEO followers have been put up around the web using the Meta data only and guess what? Yes, a Google search for “A random element & attribute page” reveals some very interesting results on what Google sees and does not see.

Starting with keywords that visitors do not see, is important once more. The invisible Meta tags that only the site designer, nosy visitor, and the search engines see is once again back in style with Google. It only takes a few minutes effort to put up these little tags and the results can be well worth it.

Now is the time to add a little caution here as well. Google stated they were discontinuing the use of Meta tag data because it could be used for spam. It certainly could be but if the website designer and SEO consultant are smart, it will not be. Now that once again the Meta tags are to be considered relevant if all evidence is true but it should still be used with caution.
A site selling ice cream sandwiches would probably benefit little from meta tags not mentioning ice cream but instead using the keywords like, US immigration application forms, US Citizenship Exam, and green card, unless they served ice cream by those names.

Relevant keyword usage in Meta tags is just as important as it is on the website itself. While the visitor on the site does not see the Meta data, they do see the search engine results that brought them to the page. If your site selling ice cream does not mention ice cream in the Meta tags but instead an unrelated set of keywords the site will be getting the wrong visitors and they may not stay.

The site map is once again a standard in site design and sometimes very helpful to the visitor as well. However, to the color blind and sometimes lost, search engine spiders it is a roadmap that may well be essential to be sure, all of a site is indexed.